Developers shower home buyers with gifts
Developers are offering prospective property buyers, holidays, new cars, cash - and even cookery classes with a celebrity chef in a bid to breathe new life into the housing market.
State government grants and record low interest rates are starting to have an impact, with Housing Industry Association (HIA) figures showing new home approvals in South Australia increased by 1.7 per cent in December last year. However, developers are still throwing in everything - including the kitchen sink - to capture the customer’s dollar.
HIA South Australian director, Robert Harding, said that the different incentives had been introduced to help boost the struggling construction sector.
“From a consumers’ point of view, when you look at what is on offer, there has probably never been a better time to be involved in the residential, new construction market,” Harding said.
Theresa Thai, signed with Sekisui House Australia to build a home in Paradise and said receiving a car was a bonus.
“We weren’t looking to buy a car but it sweetened the deal in terms of house building. Anything helps in the market at the moment, especially for new home owners,” she said.
Last year, Premier Jay Weatherill announced changes to the First Home Buyers Grant to provide up to $40,000 to home builders in a bid to stimulate the construction sector.