Tesla May Develop Own Self-Drive Technology
Electric car company Tesla is planning to expand into the self-driving car market.
Web giant Google would find themselves in direct competition with Tesla, according to the Sydney Morning Herald. Tesla CEO, Elon Musk, said that self-driving cars are an obvious expansion for the brand, adding that his company has held talks with Google about Google's own tracking system, called Lidar.
But Musk admitted that he had concerns about the cost of Google's technology, and an internally-developed system is probably going to prove more appealing to Tesla.
Musk also offered words of advice to make the concept of driverless technology more appealing to potential users. The term ‘self-driving’ apparently has negative connotations, implying a function people do not like the sound of.
Musk suggested ‘autopilot’ as an alternative, more positive description. Car manufacturer Toyota appears to agree with this sentiment, developing a ‘virtual co-pilot’ system to improve safety with sensors, according to Bloomberg’s Alan Ohnsman.