Whether you’re selling a house or an investment property, there’s a high possibility that your potential buyer will belong to Generation Y or the "millennial" generation. These young home buyers are emerging as the leading market in the real estate industry today.
Who are Generation Y?
Generation Y were born between 1980 and the end of 1994. They are described as digital natives because they grew up with the internet unlike previous generations. They are used to having quick information at their fingertips, they are highly educated, and they are often well travelled.
They have a different lifestyle approach, like marrying at a later age and, today, they make up the largest group in Australia that are interested in acquiring a home. It makes sense to tailor your real estate marketing for them.
Here are some creative ways to sell your house to millennials:
As they say, “a picture is worth a thousand words” which holds true for millennials. Make sure that you have good quality photos of the house. Photos should look professional with good lighting. Taking a photo with a smartphone might not be enough. Use a good camera, or better yet hire a good photographer to do the job for you.
Millennials are the vlogging generation, plus video marketing is the trend today because of YouTube and social media. Take advantage of video marketing besides images, including offering a video tour around the house showcasing the features and amenities of the property.
Generation Y will most likely go online to check for houses for sale. They are very active online especially on social media. It’s important that you list your property on these channels, which is why having good quality photos and videos will be helpful in marketing your house.
Home staging will give prospective buyers a visualisation of how they could live in the house. The key to good home staging is to depersonalise the space by removing your picture frames and your collections. The property should be neat and tidy. The home style should have modern aesthetics and buyers should feel comfortable living in the house.
Generation Y wants to have an outdoor space in the house where they can barbecue, entertain guests, make their own little vegetable/herb garden, or just simply relax during summer. The outdoor space need not be huge, but it should have good landscaping and good curb appeal for the first impression.
Millennials want to be a part of a good cause. They are a socially-conscious generation which is why green living is important to these young home buyers. Their eco-friendly lifestyle should also be reflected in the home, so the house you’re selling should include eco-friendly features such as energy-efficient appliances, insulation, low-flow faucets and showerheads, and solar panels to name a few.
Millennials are the up-and-coming generation of new homebuyers. Selling your home to them is not complicated. Just make sure that you use these marketing tips so you can connect with young homebuyers and close the sale.